Vireo Health
A leader in the medical marijuana industry, Vireo needed a full identity refresh. This unique industry walks the line between pharmaceutical requirements and high-end retail offerings. The design reflects this duality with a mix of clean, minimal elements and bold color gradients. The system is an expression of vitality, freedom and relief from pain. The logomark and logotype are designed to feel organic and high-end while representing the Vireo (a family of birds) in flight.

Year: 2017
CD: Dustin Hackwith & Jeff Johnson
Design: Dustin Hackwith & Lucas Richards
Designed at: Replace