Target 2019 Seasonal Campaign
Target needed a flexible concept to span key holidays and celebrations from midwinter to the bloom of spring. Partnering with Target Creative and renowned illustrators Eight Hour Day, we created an in-store experience with a lush, floral landscape that evolved with each celebration — a first for Target.
Associate Design Director: Dustin Hackwith
Designed at: 10 Thousand Design
In Partnership with: Target Creative
Illustration: Eight Hour Day
With each passing holiday, the store experience is transformed by changing out key elements.
The modular gifting table system we created made it easy for Target team members to swap out pieces.
