Sumo Dog
Sumo Dog is a Japanese-inspired hotdog joint started by chef Jeffrey Lunak. Their first location popped up in Koreatown in Los Angeles, but they recently opened a new spot in Santa Monica. We designed the whole brand system including the iconic neon sign.

Year: 2016
CD: Dustin Hackwith & Jeff Johnson
Design: Dustin Hackwith
Designed at: Replace